3523 (v.5) Business Policy 314

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Area:	School of Management
Credits:	25.0
Contact Hours:	3.0
Lecture:	3 x 1 Hours Weekly
Prerequisite(s):	10810 (v.3) Business Policy 320 or any previous version     OR     3522 (v.6) Strategic Management 313 or any previous version
Syllabus:	The concepts acquired in the prerequisite units are applied to computer simulated exercises on strategy formulation and implementation in specific sectors. This application focus on business strategy requires an in-depth examination of (a) the underlying economic, financial, technological and special industrial characteristics which provide rationales for specific strategic typologies (eg co-operation vs competition, risk management) and (b) the structural and philosophical evolution of different industries.