308439 (v.1) Design Typography 291

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Area:	Department of Design
Credits:	12.5
Contact Hours:	2.0
Tutorial:	1 x 2 Hours Weekly
Anti Requisite(s):	306958 (v.1) Visual Communication Technology 291
Syllabus:	The primary intention of this component is to explore various aspects of the fundamentals of typographic design. Students will experiment, through exercises, the design principles of negative/positive relationships and scale as it pertains to contrast and asymmetry, symmetry, cropping, repetition, economy and contrast of shape, size colour and direction.
Unit Outcomes:	On successful completion of this unit students will have - Understood the infinite number of solutions that can be generated through typography. Developed basic skills by experimenting with type within parameters of specific design principles. Developed a confidence in using typography to solve specific design problems. Encourage students to work exclusively typographic layouts. Reinforced the process of design from thumbnails to half sizes. Encouraged refinement of hierarchy on a page. Developed the ability to make appropriate font choices.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Wilde, J. (1991) Visual Literacy, United States of America. Watson/Guptil.
Unit Texts:	No prescribed texts.
Unit Assessment Breakdown:	Projects (10), 10%. This is by Grade/Mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y