304308 (v.2) Film and Television 533 - Advertising and Music Videos

Area:

Department of Media and Information

Credits:

25.0

Contact Hours:

4.0

Lecture:

1 x 4 Hours Weekly

Prerequisite(s):

304291 (v.2) Film and Television 521 - Screen Production Techniques or any previous version

Syllabus:

An understanding of the innovative and challenging areas of advertising and music video production. Theoretical and practical aspects, including design, budgeting, contracting and copyright considerations as well as production skills.

Unit Outcomes:

On successful completion of this unit, students will have- An understanding of the nature of producing music videos and advertising/promotional materials for clients. An understanding of key processes in the production of commissioned videos, video clipsand advertisements. An understanding of how to present concepts and ideas to clients using scripts and storyboards. An understanding of client/producer relationships and be familiar with documentation such as contracts, budgets and clearances.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

Book, A.C., Cary, N.D. and Tannenbaum, S.I. The Radio and Television Commercial (third edition). NTC Business Books. Van Nostran, W, (2000), The Media Writer's Guide: Writing for Business and Educational Programs, Focal Press.

Unit Texts:

Di Zazzo, R. (2000), Corporate Media Production. Oxford, Focal Press.

Unit Assessment Breakdown:

Production exercises and written assignment 100%. This is by grade/mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 2	Y