296514 v.5 Master of Commerce (Marketing)

Introduction

This is a specialised research program designed to develop expertise in a functional area of marketing through detailed research and analysis.

Course Entry Requirements/Prerequisites

A Postgraduate Diploma in Business (Marketing) with a course weighted average of 70 per cent, or an honours degree in accounting, first or upper second class.

Duration and Availability

The course is by research and normally requires one to two years of full-time study. The course is also available in part-time study.

Course Organisation

This course is studied as a research degree. The content of the degree should be determined in consultation with the Postgraduate Coordinator, School of Marketing. Students without prior studies in research methods and statistical data analysis will be required to undertake relevant preparatory units. This will increase the stated course duration.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Special Note

It is a requirement that two-thirds of this course is undertaken by research and only one-third by coursework. Students should not enrol in this research course to receive the Postgraduate Diploma in Business (Marketing) but rather have undertaken it as a requisite for admission. The Curtin Business School provides facilities and benefits for those studying this course by research, including access to suitable computer facilities, office space, financial assistance to attend appropriate intra or interstate conferences and towards associated research costs.

Availability

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.