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302106 (v.2) Advanced Topics in Electronic Marketing 650
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly Prerequisite(s): 12032 (v.3) Electronic Commerce (Internet Functions and Facilities) 501 or any previous version
AND
302088 (v.2) Market Research Online 562 or any previous version
Marketing implications of rational databases, customer relationships, aspects of swarming technologies, online auctions and the electronic delivery of products and services.
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