302106 (v.2) Advanced Topics in Electronic Marketing 650

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	12032 (v.3) Electronic Commerce (Internet Functions and Facilities) 501 or any previous version AND 302088 (v.2) Market Research Online 562 or any previous version
Marketing implications of rational databases, customer relationships, aspects of swarming technologies, online auctions and the electronic delivery of products and services.