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12476 (v.2) Advanced Marketing Strategy 565
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly Prerequisite(s): 5283 (v.7) Strategic Marketing 563 or any previous version
Builds on the foundation of Strategic Marketing 563 emphasising the link between market analysis, marketing strategy formulation and implementation. Topics include analytical tools for marketing planning and strategy formulation, identification of alternative marketing strategies, evaluation and selection of strategies, implementation, monitoring and control.
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