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5283 (v.7) Strategic Marketing 563
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly Prerequisite(s): 5518 (v.7) Marketing Research 562 or any previous version
Strategic marketing. An introduction to strategic planning. The strategic planning process. Formal planning methods. Strategic market programming and the action, evaluation, and control that strategic marketing entails.
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