| Home | |||||||
| Courses | |||||||
|
|||||||
| Unit List | |||||||
 |
11402 (v.4) Introduction to Wine Marketing and Business 201
Area: Muresk Institute Contact Hours: 4.0 Credits: 25.0 Lecture: 1 x 4 Hours Weekly
Introduction to marketing. The marketing environment. Consumer behaviour. Business to business marketing. Market segmentation. Market research. Strategic marketing. The product concept. New product introduction. Pricing strategies. Channel selection. Market support structures. Promotion. Competitive marketing strategies.
Click here for a printable version of this page
To report errors on this website please e-mail:online@curtin.edu.au
Copyright and Disclaimer
Current as of: February 20, 2003 5:01:33
CRICOS provider code 00301J