11402 (v.4) Introduction to Wine Marketing and Business 201

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Area:	Muresk Institute
Contact Hours:	4.0
Credits:	25.0
Lecture:	1 x 4 Hours Weekly
Introduction to marketing. The marketing environment. Consumer behaviour. Business to business marketing. Market segmentation. Market research. Strategic marketing. The product concept. New product introduction. Pricing strategies. Channel selection. Market support structures. Promotion. Competitive marketing strategies.