12597 (v.3) Public Relations (Financial) 260

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	10855 (v.5) Public Relations (Principles) 102 or any previous version
This unit has a distinct regional focus. It introduces students to the skills and concepts needed to practice public relations in the financial arena. Understanding of the role of financial public relations in the economies of the Asia Pacific region.