11241 (v.4) Agribusiness Marketing 412

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Area:	Muresk Institute
Contact Hours:	3.0
Credits:	25.0
Lecture:	1 x 3 Hours Weekly
Prerequisite(s):	11402 (v.4) Introduction to Wine Marketing and Business 201 or any previous version
The international marketing environment. The product mix, pricing, promotion, channel decisions and developing strategic competitive advantage in the international environment. Introduction to total quality management. Organizing for quality. Quality control. Retail marketing. Situation and design. Understanding the consumer. Promotion and merchandizing. Understanding services marketing. Improving service quality.