10854 (v.4) Public Relations (Techniques) 200

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Laboratory:	1 x 2 Hours Weekly
Seminar:	1 x 1 Hours Weekly
Prerequisite(s):	10855 (v.5) Public Relations (Principles) 102 or any previous version
This unit provides an understanding of such key public relations writing formats as news and feature stories for the mass media, corporate newsletters and speechwriting as well as a grounding in publication and event management. Weekly tutorials are held in computer laboratories to facilitate a hands-on approach to PR writing and desk top publishing.