300351 v.2 Marketing and Innovation Stream (MLM)

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Introduction
Students specialise in Marketing and Innovation.

Course Structure				Hrs/Wk	Credit
			SELECT 4 OPTIONS		100.0
					100.0
Optional Units (No Year Level Specified)				Hrs/Wk	Credits
5282	v.6		Marketing Management 555	3.0	25.0
5518	v.7		Marketing Research 562	3.0	25.0
5721	v.8		Business Research Project 595	3.0	25.0
5761	v.6		Consumer Behaviour 561	3.0	25.0
6439	v.5		Competitive Marketing Strategies 660	3.0	25.0
10983	v.3		Innovation and Product Development 650	3.0	25.0
11218	v.4		Communication in Organisations 560	3.0	25.0