| Definition of terms    | Contact / help    | About Curtin    | Resources & Facilities

5761 (v.6) Consumer Behaviour 561

---

 

Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Theory of how consumers function, what motivates them and how they can be influenced. Developing a framework and the tools necessary for applying the subject in the real world.

 
Click here for a printable version of this page

 

To report errors on this website please e-mail:online@curtin.edu.au
Copyright and Disclaimer
Current as of: February 20, 2003     5:01:33
CRICOS provider code 00301J