295016 v.2 Postgraduate Diploma in Business (Public Relations)

PGradDipBus(Curtin)

---

Introduction
This course is designed for graduates with a degree in commerce, public relations or a related discipline with relevant professional experience or those with an unrelated undergraduate degree possessing substantial experience in public relations and communication management. Students gain knowledge in the application of public relations and communication management theories and principles. It also enhances the ability of managers with responsibility for corporate communications to solve strategic organisational problems, develop policies and implement tactics.

Course Entry Requirements/Prerequisites
A bachelor degree in business, commerce, economics or other appropriate field from a recognised Australian tertiary institution, or equivalent qualification. Applicants must have appropriate academic preparation in the intended field of specialisation.

Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability
This fee paying course is of one year full-time or equivalent part-time study. Limited units may be offered on an intensive format.

Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure				Hrs/Wk	Credit
Year 1
12477	v.3		Public Relations (Principles) 500	3.0	25.0
12534	v.3		Public Relations (Research and Evaluation) 550	3.0	25.0
12535	v.3		Public Relations (Strategies) 520	3.0	25.0
12536	v.3		Public Relations (Theory) 570	3.0	25.0
			SELECT 2 ELECTIVES		50.0
			SELECT 2 OPTIONS		50.0
					200.0
Optional Units to Select From in Year 1				Hrs/Wk	Credits
5282	v.6		Marketing Management 555	3.0	25.0
5628	v.7		Financial Management 555	3.0	25.0
5699	v.6		Financial Management 550	3.0	25.0
5762	v.7		Global Marketing Communications 564	3.0	25.0
12204	v.2		Business Research Project (Marketing) 591	3.0	25.0
12530	v.3		Public Relations (Advanced Techniques) 540	3.0	25.0
12531	v.2		Law (Public Relations) 511	3.0	25.0
12532	v.4		Public Relations (Critical Issues) 560	3.0	25.0
12533	v.2		Public Relations (Financial) 530	3.0	25.0