5762 (v.7) Global Marketing Communications 564
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Lecture: | 1 x 3 Hours Weekly |
| A broad foundation to globalisation and the communications process and examines topics such as advertising, media, creative strategy, direct marketing, sales promotions, marketing public relations and support media. |
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