Online Courses Handbook 2003

301860 v.2 Master of Public Relations

MPubRel(Curtin)

Introduction
This course is designed for those intending to extend their professional careers and move into higher levels of public relations decision making within industry. Recent trends show that there is an increased awareness of the need to analyse the business environment before informed public relations decisions can be made. Therefore, many organisations are looking for highly skilled senior public relations practitioners that have the ability to reduce uncertainty and risk in the decision making process. As the market-place becomes more volatile, many more firms will require highly skilled public relations strategists in their planning process. There is a significant demand as indicated by discussion with the relevant national and international professionalbodies for a professional masters degree qualification in public relations.

Course Entry Requirements/Prerequisites
A bachelor degree from a recognised tertiary institution or an equivalent qualification with a minimum of two years work experience. Depending on their previous field of study, students may be required to complete one or more foundation units before commencing the first stage.

Specific Requirements
Candidates without sufficient background may be required to complete one or more of the following foundation units before commencing the first stage - Economics Analysis and Asian Economics 550, Electronic Commerce (Internet Functions and Facilities) 501, Information for Business Decisions 550, Organisational Behaviour 550.

Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability
This fee paying course is of three semesters full-time or equivalent part-time study.

Course Organisation
This course is designed to be offered during the normal semester time, however, there may be occasions where intensive modules may be offered. These units are not intended as substitutes to the normal teaching pattern but may assist students to accelerate the program if desired.

Professional Recognition
On completion graduates are eligible for membership to the Public Relations Institute of Australia.

Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure Hrs/Wk Credit

Year 1 Semester 1

12477 v.3 * Public Relations (Principles) 500 3.0 25.0

12534 v.3 * Public Relations (Research and Evaluation) 550 3.0 25.0

12535 v.3 * Public Relations (Strategies) 520 3.0 25.0

12536 v.3 * Public Relations (Theory) 570 3.0 25.0

100.0

Year 1 Semester 2

12530 v.3 ** Public Relations (Advanced Techniques) 540 3.0 25.0

12531 v.2 ** Law (Public Relations) 511 3.0 25.0

5298 v.8 ** Research Methodology 655 3.0 25.0

5762 v.7 ** Global Marketing Communications 564 3.0 25.0

100.0

Year 2 Semester 1

12202 v.2 ** Business Dissertation (Marketing) 695 3.0 25.0

12203 v.2 ** Business Dissertation (Marketing) 696 3.0 25.0

12532 v.4 ** Public Relations (Critical Issues) 560 3.0 25.0

12533 v.2 ** Public Relations (Financial) 530 3.0 25.0

100.0

* Stage One units.

** Stage Two units.

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