Online Courses Handbook 2003

144506 v.2 Graduate Diploma in Wine Business Management

GradDipWineBusMgnt(Curtin)

Introduction
The course develops the student's awareness in dealing with middle management issues, marketing and the strategic planning of a wine business for domestic wine consumption and exportation. As the major disciplines of viticulture, winemaking and wine business management are integrated, an appreciation of each function is developed. It is aimed at people employed in the wine industry requiring extended knowledge in the wine marketing and management functions of the wine producer.

Course Entry Requirements/Prerequisites
A bachelors degree or an equivalent qualification from a recognised institution. Applicants employed for a minimum of three years by a wine producer in a management function may apply on the basis of prior learning. Successful completion of the Graduate Certificate in Wine Business Management may provide direct entry into this course.

Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability
This fee paying course is two semesters of full-time or equivalent part-time study. This course is only available by external study mode, with the requirement to attend a residential school of approx five days duration in Western Australia. Students undertaking electives in sensory evaluation, viticulture or grape and wine technology are required to attend residential workshops in Perth, Western Australia.

Intermediate Awards
A student who has successfully completed all the requirements of the Graduate Certificate in Wine Business Management may apply under exceptional circumstance provisions for graduation in that award subject to approval of the Director, Muresk Institute of Agriculture. For further definition refer to the Statement and Awards section under General Information.

Course Organisation
There is a mandatory residential component for all students.

Professional Recognition
In association with industry experience and responsibilities, graduates are eligible for full membership of the Australian Society of Viticulture and Oenology, Australian Institute of Management and Australian Marketing Institute.

Career Opportunities
Graduates of the course are equipped for employment in challenging positions in the growing wine science, viticulture, wine mareting and wine business industry.

Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure Hrs/Wk Credit

Year 1 Semester 1

13475 v.2 Historical Influences on Wine Business 501 5.0 25.0

13477 v.2 Wine Marketing Principles and Practice 505 5.0 25.0

SELECT 2 ELECTIVES 50.0

100.0

Year 1 Semester 2

13476 v.2 Wine Business Human Resource Management 503 5.0 25.0

13478 v.2 Economics of International Wine Trade 510 5.0 25.0

13479 v.2 Wine Marketing Intelligence Systems 512 5.0 25.0

13480 v.2 Management Accounting for Wine Business 514 5.0 25.0

100.0

NB Students may substitute listed units with an approved elective, subject to the approval of the Course Coordinator.

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