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13478 (v.2) Economics of International Wine Trade 510
Area: Muresk Institute Contact Hours: 5.0 Credits: 25.0 Lecture: 1 x 5 Hours Weekly
Development of an export marketing plan. Exploring the areas of - international wine market evaluation, information sources, industry statistics on exporting by country, the use of primary and secondary data collection methods, marketing plan development, market entry and positioning strategies, implementation and management. Relevant macro issues, particularly the importance of cultural considerations are also covered.
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