MJRP-MRKTG v.1 Marketing Major (MCom)
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
This major provides comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research, as well as key specialist topics relevant to contemporary marketing theory and practice. The curriculum is industry-focused, with an emphasis on topics of relevance to the marketing profession.
Major/Stream Entry and Completion Details
Specifically, applicants require an undergraduate degree in any discipline OR a Graduate Certificate in any discipline.
Major/Minor/Stream Organisation
Major/Stream Learning Outcomes
A graduate of this course can:
1. apply principles and concepts in marketing theory and practice to describe, understand, analyse and evaluate marketing issues; and to provide innovative solutions to marketing problems within traditional and contemporary paradigms and practices
2. critically analyse the marketing environment and think creatively to generate strategic solutions; apply logical and rational processes in high level decision making that is evidence-informed.
3. apply a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesis this knowledge to make supported judgments relevant to marketing strategy in local and global contexts.
4. develop marketing plans, reports and presentations to effectively communicate problems and solution to internal managers and external stakeholders; engage in successful negotiation with supply-chain members, channel partners and customers to create value in long term relationships.
5. apply appropriate technologies, electronic resources including digital and new interactive media to effectively collect and analyse marketing data; adopt an appropriate blend of new and traditional technologies to implement coherent strategic initiatives in marketing to engage with stakeholders.
7. apply an international perspective to marketing issues, and adapt marketing models and strategies for competitive advantage and success in the global environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
8. recognise the nature of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing; adapt marketing strategies to cultural segments for competitive advantage; understand local norms for marketing and logistics in international marketing
9. apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity in all aspects of marketing strategy development, communications and negotiations; develop marketing artefacts for a range of professional purposes and audiences.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| MKTG5002 | v.3 | International Marketing for Managers | 3.0 | 25.0 | |
| PUBR5000 | v.2 | Storytelling and Digital Media | 3.0 | 25.0 | |
| MKTG6004 | v.2 | User Experience Design | 2.0 | 25.0 | |
| MKTG5005 | v.1 | Global Marketing Management | 3.0 | 25.0 | |
| 100.0 | |||||
| Year 1 Semester 2 | |||||
| MKTG5006 | v.2 | Marketing Intelligence and Analytics | 3.0 | 25.0 | |
| MKTG5007 | v.1 | Buyer Behaviour and Analysis | 3.0 | 25.0 | |
| MKTG6006 | v.1 | Digital and Interactive Marketing | 3.0 | 25.0 | |
| MKTG5012 | v.1 | Strategic Brand Management | 3.0 | 25.0 | |
| 100.0 | |||||
| Year 2 Semester 1 | |||||
| MKTG5008 | v.2 | Integrated Global Communications | 3.0 | 25.0 | |
| MKTG5004 | v.1 | Business Research Methods | 3.0 | 25.0 | |
| SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF: | 50.0 | ||||
| 100.0 | |||||
| Year 2 Semester 2 | |||||
| MKTG6008 | v.1 | Marketing Project 1 | 50.0 | ||
| SELECT ELECTIVE UNITS TO THE TOTAL VALUE OF: | 50.0 | ||||
| 100.0 | |||||
| Optional Units to Select from in Year 2 Semester 1 | Hrs/Wk | Credit | |||
| MKTG6010 | v.1 | Advanced Digital Advertising | 3.0 | 25.0 | |
| MKTG6005 | v.2 | Creative Strategies and Decision Making | 3.0 | 25.0 | |
| MKTG6012 | v.1 | Big Data Analytics in Marketing | 3.0 | 25.0 | |
| MKTG5010 | v.1 | Branding Luxury | 3.0 | 25.0 | |
| MGMT6004 | v.1 | Consultancy/Internship | 3.0 | 50.0 | |
| MKTG6011 | v.1 | Consumer Biometrics and Innovations | 3.0 | 25.0 | |
| MKTG5011 | v.1 | Luxury Design Aesthetics | 25.0 | ||
| MKTG5013 | v.1 | Semiotics in Luxury Branding | 3.0 | 25.0 | |
| MGMT6041 | v.1 | Graduate Business Study Tour | 7.0 | 25.0 | |
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International students
International students studying in Australia on a student visa can only study full-time and there are also specific entry requirements that must be met. As some information contained in this publication may not be applicable to international students, refer to international.curtin.edu.au for further information. Australian citizens, permanent residents and international students studying outside Australia may have the choice of full-time, part-time and external study, depending on course availability and in-country requirements.
