MINU-MRKTG v.1 Marketing Minor
Minor Overview
Minors prepare students to develop broad knowledge about an additional discipline area that compliments their study in an award course.
This minor prepares students to organise and control marketing activities efficiently in a highly competitive and volatile environment.
Minor Entry and Completion Details
Students admitted to the MJRU-MRKTG Marketing Major (BCom) cannot undertake this minor.
Major/Minor/Stream Organisation
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| MKTG3004 | v.1 * | Strategic Marketing | 3.0 | 25.0 | |
| OR | |||||
| MKTG1000 | v.1 ** | Discovering Marketing | 3.0 | 25.0 | |
| MKTG2004 | v.1 | Consumer Behaviour | 3.0 | 25.0 | |
| MKTG2005 | v.1 | Marketing Research | 3.0 | 25.0 | |
| MKTG3006 | v.1 | Services Marketing | 3.0 | 25.0 | |
| 100.0 | |||||
* should be selected by Commerce students
** should be selected by non-Commerce students
Handbook
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