MJDU-MKPBR v.1 Marketing and Public Relations Double Major (BCom)
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
This double major is designed to provide students with an understanding of the principles and processes of both marketing and public relations to meet increasing workplace demand for an understanding of both disciplines.
Professional Recognition
This course is accredited by the Public Relations Institute of Australia. Graduates are also eligible to apply for membership with the Australian Marketing Institute.
Major/Minor/Stream Organisation
Course Structure | Hrs/Wk | Credit | |||
---|---|---|---|---|---|
Year 0 | |||||
MJRU-MRKTG | v.1 | Marketing Major (BCom) | 200.0 | ||
MJRU-PUBRL | v.1 | Public Relations Major (BCom) | 200.0 | ||
400.0 |
Handbook
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