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Curtin University
Courses Handbook 2015

This handbook contains information on courses and components (majors, minors, streams and units) at Curtin in 2015.
Information for the previous year's courses and units is available at Courses Handbook 2014.

MJDU-TRHOS v.1 Tourism and Hospitality and Marketing Double Major (BCom)

Major/Stream Overview

This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.


This double major is designed to provide an overall understanding of the principles and processes of tourism, hospitality and event management whilst placing emphasis on the development and application of marketing to meet increasing demand within the expanding tourism, hospitality and event industries.


Professional Recognition

Students who complete this course are eligible to apply for membership with the Australian Marketing Institute.


Career Opportunities

Graduates generally find employment within the tourism, travel, hospitality, events, MICE and transport sectors of the tourism industry. Many companies operate internationally and the nature of the industry provides opportunities for national and international employment.


Major/Minor/Stream Organisation

Major/Stream Learning Outcomes

A graduate of this course can:

1. to produce graduates with skills and training appropriate to employment as tourism management and marketing consultants

2. to encourage learning about the role and significance of tourism at a local and global level

3. to enhance professionalism and research in the application of tourism management and marketing for both the public and private sectors


Course Structure Hrs/Wk Credit
Year 0
MJRU-MRKTG v.1   Marketing Major (BCom) 200.0
MJRU-TRHOS v.1   Tourism and Hospitality Major (BCom) 200.0
  400.0



Handbook

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