313828 v.1 Public Relations Stream (Mass Communication)
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
Public Relations develops an understanding of the fundamentals of professional public relations practice. This stream provides students with skills and knowledge in the principles, techniques and specific issues of contemporary public relations. The Public Relations stream may be usefully combined with the Journalism, Web Media and Corporate Screen Production streams.
Major/Stream Organisation
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF: | 50.0 | ||||
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| 10854 | v.7 | Public Relations Techniques 220 | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 2 Semester 2 | |||||
| 10851 | v.6 | Media Relations 250 | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 3 | |||||
| 3992 | v.8 | Public Relations Consultancy 300 | 3.0 | 25.0 | |
| 25.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credit | |||
| 12596 | v.6 | International Public Relations 340 | 3.0 | 25.0 | |
| 12597 | v.5 | Corporate Public Relations 360 | 3.0 | 25.0 | |
| 3993 | v.9 | Public Relations Internship 393 | 25.0 | ||
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