12597 (v.5) Corporate Public Relations 360
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| TUITION PATTERNS: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): |
10851 (v.6)
Media Relations 250
or any previous version
|
| UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Syllabus: | Corporate communication management. The role of corporate public relations in the strategic management of organisations. Stakeholder management and corporate social responsibility. Corporate reputation, branding, identity, and image. Measurement and evaluation in corporate public relations. Integrated communication. Internal communication, change management, and corporate culture. Issues management and public affairs. Crisis communication management. |
| Field of Education: | 080509 Public Relations |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2014 | Bentley Campus | Semester 1 | Y | ||||
| 2014 | Bentley Campus | Semester 2 | Y | ||||
| 2014 | Charles Telfair Inst Mauritius | Semester 2 | Y | ||||
| 2014 | Miri Sarawak Campus | Semester 1 | Y | ||||
| 2014 | Miri Sarawak Campus | Semester 2 | Y | ||||
| 2014 | Singapore Campus | Trimester 1A | Y | ||||
| 2014 | Singapore Campus | Trimester 3A | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
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