235023 v.5 Marketing and Public Relations Double Major

Introduction

This double major is designed to provide students with an understanding of the principles and processes of both marketing and public relations to meet increasing workplace demand for an understanding of both disciplines.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 2
10855	v.7	Public Relations (Principles) 201	3.0	25.0
311353	v.2	Communication in Business 100	4.0	25.0
				50.0
Year 2 Semester 1
10854	v.6	Public Relations (Techniques) 220	3.0	25.0
12613	v.2	International Marketing 250	3.0	25.0
3822	v.8	Sales Management 230	3.0	25.0
9764	v.8	Consumer Behaviour 201	3.0	25.0
				100.0
Year 2 Semester 2
10845	v.2	Law (Public Relations) 211	3.0	25.0
10851	v.5	Public Relations (Media) 250	3.0	25.0
1866	v.6	Retail Marketing and Distribution 311	3.0	25.0
9807	v.6	Marketing Research 200	3.0	25.0
				100.0
Year 3 Semester 1
12593	v.5	Marketing - Professional Practice 300	3.0	25.0
12597	v.4	Public Relations (Corporate) 360	3.0	25.0
3900	v.5	Strategic Marketing 310	3.0	25.0
3992	v.7	Public Relations (Consultancy) 300	3.0	25.0
				100.0
Year 3 Semester 2
12034	v.5	Business Capstone 301	3.0	25.0
12596	v.5	Public Relations (International) 340	3.0	25.0
3993	v.8	Public Relations (Professional Practice) 393	3.0	25.0
4375	v.4	Marketing of Services 311	3.0	25.0
				100.0

Availability

Year	Location	Period	All*	Internal	Partially Online Internal^	External	Fully Online#
2009	Singapore Campus	Trimester 1A	Y

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.

^Course and associated units are offered in this mode permitting International Onshore student enrolment.

#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.