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306971 (v.1) Creative Advertising Design Theory 291
Area: | Department of Design |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Lecture: | 1 x 1 Hours Weekly |
Tutorial: | 1 x 2 Hours Weekly |
| Socio-cultural evolution, consumer psychology, economic and marketing principles, media theory, critical analysis of creative advertising, ethical and contemporary issues in creative advertising, introduction to creative strategies and idea generation techniques, branding and campaigning, creative concept presentation formats and standards. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Semester 2 | Y | | |
- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area. |
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