306971 (v.1) Creative Advertising Design Theory 291
| Area: | Department of Design |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Lecture: | 1 x 1 Hours Weekly |
| Tutorial: | 1 x 2 Hours Weekly |
| Socio-cultural evolution, consumer psychology, economic and marketing principles, media theory, critical analysis of creative advertising, ethical and contemporary issues in creative advertising, introduction to creative strategies and idea generation techniques, branding and campaigning, creative concept presentation formats and standards. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Semester 2 | Y | | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
