11155 (v.2) Marketing Research 401

Area:

Muresk Institute

Contact Hours:

4.0

Credits:

25.0

Lecture:

3 x 2 Hours Weekly

Tutorial:

2 x 2 Hours Weekly

Prerequisite(s):

303324 (v.2) Food and Agribusiness Marketing 201 or any previous version

Introduction to marketing research. Scientific method and concepts in research design. Secondary data sources and experimentation. Concepts of measurement. Questionaire design. Attitude scales, depth interviews, observations and projective techniques. Sampling and review of parametric and non parametric statistics. Pricing, product and promotion research. Ethical issues in agribusiness marketing research.

Availability

Year	Location	Period	Internal	Area External	Central External
2003	Northam Campus	Semester 1	Y

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.

Click here for a printable version of this page

Picture of sun setting over Henderson Court on Curtin's Bentley Campus