11155 (v.2) Marketing Research 401
| Area: | Muresk Institute |
| Contact Hours: | 4.0 |
| Credits: | 25.0 |
| Lecture: | 3 x 2 Hours Weekly |
| Tutorial: | 2 x 2 Hours Weekly |
| Prerequisite(s): | 303324 (v.2) Food and Agribusiness Marketing 201 or any previous version
|
| Introduction to marketing research. Scientific method and concepts in research design. Secondary data sources and experimentation. Concepts of measurement. Questionaire design. Attitude scales, depth interviews, observations and projective techniques. Sampling and review of parametric and non parametric statistics. Pricing, product and promotion research. Ethical issues in agribusiness marketing research. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Northam Campus | Semester 1 | Y | | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
