3900 (v.5) Strategic Marketing 310

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Prerequisite(s):	9764 (v.7) Consumer Behaviour 102 or any previous version AND 9807 (v.6) Marketing Research 200 or any previous version
This advanced course in marketing is primarily aimed at developing strategic decision making skills with particular reference to marketing. The course presents the conceptual idea of integration of marketing planning into the strategic planning process. The focus of this course is on strategic marketing planning. Issues in this area will be explored in depth and at a relatively advanced level. The student is expected to fully understand the conceptual and theoretical basis of strategy and demonstrate competence in actually utilising that understanding in the applied context. The course is intended for two types of students: Marketing concentrators who wish to deepen their understanding of a general course (as contrasted with the more specialized focus of Advertising, Sales Management, etc.) Non-concentrators who are looking for a broad strategy course in marketing with a planning orientation. For these students, the main thrust of the course may be seen as one of relating marketing to business strategy.
Year Location Period Internal Area External Central External 2003 Bentley Campus Semester 1 Y     2003 Bentley Campus Semester 2 Y     2003 Joondalup Campus Semester 1 Y     2003 Joondalup Campus Semester 2 Y     2003 HK Mgmt Assoc Trimester 1A Y     2003 HK Mgmt Assoc Trimester 2A Y     2003 Metro College Malaysia Semester 1 Y     2003 Metro College Malaysia Semester 2 Y     2003 Miri Sarawak Campus Semester 1 Y     2003 Miri Sarawak Campus Semester 2 Y     2003 Mktg Inst of S'pore Trimester 1A Y     2003 Mktg Inst of S'pore Trimester 2A Y     2003 UHK SPACE Admiralty Ctr Trimester 1A Y     2003 UHK SPACE Admiralty Ctr Trimester 2A Y     2003 UHK SPACE Admiralty Ctr Trimester 3A Y