312090 v.1 Advertising Major
Introduction
This major is designed to provide students with an understanding of the business process underpinning advertising whilst also providing an insight and appreciation for the creative elements of advertising. This major is ideally suited towards students who are aspiring to work in the account management area of advertising. This major is also ideal for those who are seeking a flexible course with the ability to pursue a minor in another discipline.
Combinations available with this Major
The combinations being supported are: Bachelor of Commerce Elective Stream; Advertising & Public Relations; Advertising & Marketing; Advertising & Creative Advertising Graphic Design; Advertising & Creative Writing.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 2 | |||||
| 11016 | v.5 | Integrated Marketing Communications 202 | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 2 Semester 1 | |||||
| 12592 | v.4 | Brand Management 260 | 3.0 | 25.0 | |
| 12632 | v.5 | Advertising Principles 211 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| 12989 | v.5 | Media Planning 250 | 3.0 | 25.0 | |
| 12990 | v.5 | Cross Cultural Advertising 300 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| 12634 | v.4 | Strategic Advertising 310 | 3.0 | 25.0 | |
| 4373 | v.7 | Advertising Account Planning 340 | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 2 | |||||
| 12633 | v.5 | Advertising Campaign Development 391 | 3.0 | 25.0 | |
| 25.0 | |||||
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