12990 (v.5) Cross Cultural Advertising 300
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Tuition Patterns: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): |
12632 (v.5)
Advertising Principles 211
or any previous version
|
| Syllabus: | This unit introduces students to cultural differences across national markets that impact on the communications and advertising environments in different countries. As part of this unit, students are given a relevant case study and are required to conduct a cross cultural indepth interview from which they are expected to extract a creative execution relevant to each of two selected cultures. |
| Unit references, texts, outcomes and assessment details | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Field of Education: | 080507 Advertising |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2013 | Bentley Campus | Semester 1 | Y | ||||
| 2013 | Bentley Campus | Semester 1 | Y | ||||
| 2013 | Bentley Campus | Semester 2 | Y | ||||
| 2013 | Bentley Campus | Semester 2 | Y | ||||
| 2013 | Singapore Campus | Trimester 1A | Y | ||||
| 2013 | UHK SPACE CIDP | Trimester 1A | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
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