10854 (v.6) Public Relations (Techniques) 220

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 1 Hours Weekly
Laboratory:	1 x 2 Hours Weekly
Prerequisite(s):	10855 (v.7) Public Relations (Principles) 201 or any previous version
Syllabus:	Introduces students to common techniques used by PR professionals and their application. Particular emphasis on developing strong, effective writing skills. Covers media relations techniques such as media releases, fact sheets, backgrounders. Also includes speech writing, an introduction to desk top publishing planning and development (newsletters and brochures), web page content and social media techniques. The unit aims to equip students with knowledge about each technique and provides opportunities todemonstrate their ability to apply the techniques via weekly classroom tutorial briefs and assignments.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080509 Public Relations
SOLT (Online) Definitions*:	Not Categorised *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal
2010	Bentley Campus	Summer School	Y
2010	Bentley Campus	Semester 1	Y
2010	Bentley Campus	Semester 2	Y
2010	Charles Telfair Inst Mauritius	Semester 1	Y
2010	Lim Kok Wing Uni Malaysia	Semester 1	Y
2010	Miri Sarawak Campus	Study Period 2	Y
2010	Miri Sarawak Campus	Semester 2	Y
2010	UHK SPACE Admiralty Ctr	Trimester 1A	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External