Courses Handbook 2010

10855 (v.7) Public Relations (Principles) 201


Area: School of Marketing
Credits: 25.0
Contact Hours: 3.0
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
Lecture: 1 x 1.5 Hours Weekly
Tutorial: 1 x 1.5 Hours Weekly
Syllabus: An introduction to the principles and practice of public relations. The history and evolution of public relations. The importance of ethical practice. Identifying publics and the need for public relations programs. Planning and managing these programs and evaluating their effectiveness. Managing relations with relevant publics and applying the range of communication processes needed. The major specialist areas of public relations.
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
Field of Education: 080509 Public Relations
SOLT (Online) Definitions*: Not Categorised
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2010 Bentley Campus Summer School Y        
2010 Bentley Campus Semester 1 Y        
2010 Bentley Campus Semester 2 Y        
2010 Charles Telfair Inst Mauritius Semester 1 Y        
2010 Lim Kok Wing Uni Malaysia Semester 1 Y        
2010 Metropolitan College Malaysia Study Period 1 Y        
2010 Miri Sarawak Campus Study Period 1 Y        
2010 Miri Sarawak Campus Semester 1 Y        
2010 Miri Sarawak Campus Semester 2 Y        
2010 Singapore Campus Trimester 1A Y        
2010 UHK SPACE Admiralty Ctr Trimester 2A Y        
2010 UHK SPACE CIDP Semester 2A Y        
2010 Univ Econ Ho Chi Minh Vietnam Trimester 1A Y        

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

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