This double major is designed to provide students with an understanding of the principles and processes of advertising, and other forms of marketing communications from a marketing perspective. Students with career aspirations in either the marketing communications/advertising industries, or any of the mainstream marketing industries are ideal candidates for this unique double major.
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| 312090 | v.1 | Advertising Major | 200.0 | ||
| 312102 | v.1 | Marketing Major | 200.0 | ||
| 400.0 | |||||