312090 v.1 Advertising Major

Introduction

This major is designed to provide students with an understanding of the business process underpinning advertising whilst also providing an insight and appreciation for the creative elements of advertising. This major is ideally suited towards students who are aspiring to work in the account management area of advertising. This major is also ideal for those who are seeking a flexible course with the ability to pursue a minor in another discipline.

Combinations available with this Major

The combinations being supported are: Bachelor of Commerce Elective Stream; Advertising & Public Relations; Advertising & Marketing; Advertising & Creative Advertising Graphic Design; Advertising & Creative Writing.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 2
11016	v.5	Integrated Marketing Communications 202	3.0	25.0
				25.0
Year 2 Semester 1
12592	v.4	Brand Management 260	3.0	25.0
12632	v.4	Advertising (Principles) 211	3.0	25.0
				50.0
Year 2 Semester 2
12989	v.4	Advertising (Media Planning) 250	3.0	25.0
12990	v.4	Advertising (Cross Cultural) 300	3.0	25.0
				50.0
Year 3 Semester 1
12634	v.3	Advertising (Strategic) 310	3.0	25.0
4373	v.6	Advertising (Account Planning) 340	3.0	25.0
				50.0
Year 3 Semester 2
12633	v.4	Advertising (Campaign Development) 391	3.0	25.0
				25.0