312369 (v.1) Agribusiness Marketing Research 301

Area:	Department of Agribusiness and Wine Science
Credits:	25.0
Contact Hours:	5.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 3 Hours Weekly
Tutorial:	2 x 2 Hours Weekly
Syllabus:	Introduction to marketing research as applicable to farming so that current and future market trends can be analysed to enable farmers to choose which crops and livestock to produce. Scientific method and concepts in research design. Secondary data sources and experimentation in an agricultural context. Concepts of measurement. Questionnaire design. Attitude scales, in-depth interviews, observations and projective techniques. Sampling and review of parametric and non-parametric statistics. Agricultural pricing, product and promotion research. Ethical issues in agribusiness marketing research.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	050100 Agriculture (Narrow Grouping)
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.