Curtin University of Technology

 
 
 Home
 
 Courses
Business
Engineering & Science
Health Sciences
Humanities
Resources & Environment
Vice Chancellory
Curtin Sarawak
 
 Unit List
 

6439 (v.5) Competitive Marketing Strategies 660



 

Area:Graduate School of Business
Contact Hours:3.0
Credits:25.0
Lecture:1 x 3 Hours Weekly
Prerequisite(s):5282 (v.6) Marketing Management 555 or any previous version
This is an advanced marketing unit that brings together theory and practice in strategic marketing planning. The focus is on dynamic manoeuvring for competitive position including the use of various offensive or defensive strategies. Unit covers - impact of technology (eg changes wrought by the advent of e-commerce), analytical tools, planning, implementation and evaluation of marketing strategies. Taught primarily through the use of case studies, a strong international focus and a practical emphasis are key characteristics of this unit.

 

 

Curtin University of Technology

To report errors on this website please e-mail:online@curtin.edu.au
Copyright and Disclaimer
Current as of: November 4, 2002     5:20:13
CRICOS provider code 00301J