Online Courses Handbook 2003

6437 (v.6) Business Strategy 660

Area:	Graduate School of Business
Contact Hours:	3.0
Credits:	25.0
Lecture:	1 x 3 Hours Weekly
Anti Requisite(s):	306052 (v.1) Business Strategy and International Business 660 or any previous version
Prerequisite(s):	5282 (v.6) Marketing Management 555 or any previous version AND 6431 (v.5) Strategic Information Management 660 or any previous version AND 13242 (v.2) Business Performance 660 or any previous version
This is a capstone unit that introduces a range of topics related to business strategy. The unit covers internal and external drivers of strategy allowing students to develop a comprehensive understanding of the strategy process in relation to both business and corporate level strategy. The unit covers both strategy formulation and implementation. Taught primarily through the use of case studies, there is a significant emphasis on managing in turbulent and internationally focused environments.