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4807 (v.4) Export Marketing 400



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Tutorial:1 x 1.5 Hours Weekly
Seminar:1 x 1.5 Hours Weekly
Prerequisite(s):10850 (v.4) Marketing 100 or any previous version
Other Requisite(s):Admission: into Commerce Honours Program
International trade concepts, business customs and practices, cultural dynamics. Political and legal considerations. Researching world markets, organisational and consumer markets. Export promotion. Pricing in export markets. Export distribution. Counter trade, export financing.

 

 

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