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302089 (v.2) Electronic Marketing Planning 551

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Area:	School of Marketing
Contact Hours:	6.0
Credits:	50.0
Seminar:	1 x 6 Hours Weekly
Prerequisite(s):	302090 (v.2) Integrative Issues in Electronic Marketing 550 or any previous version
Individual or team work developing a marketing plan for an online venture. This involves both conceptual planning issues and the actual development of a website from which transactions will be carried out.

 

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