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302088 (v.2) Market Research Online 562
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly Prerequisite(s): 5519 (v.8) Internet Marketing 567 or any previous version
AND
302090 (v.2) Integrative Issues in Electronic Marketing 550 or any previous version
Objective evaluation of existing online websites and business using such tools as content and correspondence analysis, introducing students to the various techniques of online surveying and data analysis in an electronic marketing context.
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