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12613 (v.2) International Marketing 250



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Tutorial:2 x 1 Hours Weekly
Seminar:1 x 2 Hours Weekly
Prerequisite(s):    10850 (v.4) Marketing 100 or any previous version
    OR
    9764 (v.7) Consumer Behaviour 102 or any previous version
Covers topics related to - the international marketplace, multinational global transnational corporations, international trading companies. Students will gain knowledge in world organisational or regional trade - trade blocks and international marketing opportunities - developed and less developed country counter trade.

 

 

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