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12602 (v.4) Tourism Management (Strategic Directions) 310
Area: School of Management Contact Hours: 3.0 Credits: 25.0 Laboratory: 1 x 3 Hours Weekly Prerequisite(s): 12599 (v.3) Tourism Management (Impacts and Influences) 200 or any previous version
Ways of managing and promoting tourism services, while also recognising the expectations of local and overseas tourists and studying behaviour and cultural backgrounds in order to develop an optimal tourism environment and organisational structure.
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