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10805 (v.3) Advanced Marketing Research 320
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Lecture: 1 x 1 Hours Weekly Tutorial: 1 x 2 Hours Weekly Prerequisite(s): 9764 (v.7) Consumer Behaviour 102 or any previous version
AND
9807 (v.6) Marketing Research 200 or any previous version
AND
10850 (v.4) Marketing 100 or any previous version
This unit covers a range of advanced marketing research issues, such as problem formulations, definition of sources of market data, research procedures and analytical techniques, the design and construction of survey instruments for qualitative and quantitative data, experimental design.
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