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12596 (v.4) Public Relations (International) 240


Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 

Seminar:

1 x 3 Hours Weekly

Prerequisite(s):

10855 (v.6) Public Relations (Principles) 102 or any previous version
 

Syllabus:

An introduction to the skills and concepts needed to practice public relations successfully in today's global business environment. It builds an awareness and understanding of cross-cultural communication in international public relations and develops anunderstanding of public relations and corporate communication in world economies, and those of specific regions, such as the Asia Pacific region.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 

Field of Education:

80509 Public Relations

HECS Band (if applicable):

2

Extent to which this unit or thesis
utilises online information:

Informational

Result Type:

Grade/Mark

Availability

Year Location Period Internal Area External Central External
2004 Bentley Campus Semester 1 Y    
2004 Bentley Campus Semester 2 Y    
2004 Joondalup Campus Semester 1 Y    
2004 Joondalup Campus Semester 2 Y    
2004 Lim Kok Wing Uni Malaysia Semester 1 Y    
2004 Mktg Inst of S'pore Trimester 3A Y    
Area
External
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central
External
refers to external course/units run through the Curtin Bentley-based Distance Education Area

 
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