Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
3.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
Tutorial: |
1 x 1.5 Hours Weekly |
Seminar: |
1 x 1.5 Hours Weekly |
| |
Syllabus: |
An introduction to the principles and practice of public relations. The history and evolution of public relations. Identifying publics and the need for public relations programs. Planning and managing these programs and evaluating their effectiveness. Managing relations with relevant publics and applying the range of communication processes needed and used. |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
Field of Education: |
80509 Public Relations |
HECS Band (if applicable): |
2 |
|
Extent to which this unit or thesis
utilises online information: |
Not Categorised |
Result Type: |
Grade/Mark |
|
Availability |
| Year |
Location |
Period |
Internal |
Area External |
Central External |
| 2004 |
Bentley Campus |
Semester 1 |
Y |
|
Y |
| 2004 |
Bentley Campus |
Semester 2 |
Y |
|
|
| 2004 |
Bentley Campus |
Summer Period |
Y |
|
|
| 2004 |
Joondalup Campus |
Semester 1 |
Y |
|
|
| 2004 |
Joondalup Campus |
Semester 2 |
Y |
|
|
| 2004 |
Int Coll Bus Tech Sri Lanka |
Trimester 2 |
Y |
|
|
| 2004 |
Metro College Malaysia |
Semester 1 |
Y |
|
|
| 2004 |
Metro College Malaysia |
Semester 2 |
Y |
|
|
| 2004 |
Metro College Malaysia |
Summer Period |
Y |
|
|
| 2004 |
Miri Sarawak Campus |
Semester 1 |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 2A |
Y |
|
|
| 2004 |
Mktg Inst of S'pore |
Trimester 3A |
Y |
|
|
| 2004 |
UHK SPACE Admiralty Ctr |
Trimester 1A |
Y |
|
|
| 2004 |
UHK SPACE CIDP |
Semester 1A |
Y |
|
|
Area
External |
refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
