Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 1.5 Hours Weekly |
Tutorial: | 1 x 1.5 Hours Weekly |
Prerequisite(s): | 10850 (v.4) Marketing 100 or any previous version
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Syllabus: | Examines the various elements of marketing communication. The communication process. Consumer behaviour. Target marketing. Advertising. Support media and new initiatives in marketing communications with particular emphasis on sports marketing. |
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Unit Outcomes: | On successful completion of this unit students will have - Understood the concepts and unique characteristics of marketing sports. Identified and analysed sports consumer behaviour and segments. Provided an overview of marketing research methodologies for sports consumers. Considered strategic marketing concepts as they apply to the marketing of sports. Conceptualised the product, pricing, distribution and promotional concepts as they apply to the marketing of sports. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | No prescribed references. |
Unit Texts: | Shank, M.D. (1999), Sports Marketing - A Strategic Perspective. Sydney, Prentice Hall. |
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Unit Assessment Breakdown: | Mid-Semester Examination 25%, Group Project 30%, Project Presentation 10%, Final Examination 30%, Participation 5%. This is by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Categorised | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Joondalup Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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